Exchanging the business card or giving it to someone is your first move to introduce your company or sales outfit. Due to its manifold business promotion uses, the business card is practically your most essential marketing tool. You also break the ice with a prospective customer or someone who, in the future, maybe your business associate by giving and exchanging the card.
According to the latest market survey report on global demand for digital business cards issued by the IMARC Group (International Market Analysis Research and Consulting Group), the demand surge is likely to go up in recent years. The IMARC Group report says:
The global digital business card market size reached US$ 163.5 million in 2023. Looking forward, IMARC Group expects the market to reach US$360.4 million by 2032, exhibiting a growth rate (CAGR) of 9.18% during 2024–2032.
6 Essential Elements of an Effective Business Card
Now, a question arises! What should be the essential elements of an effective business card? To find an answer to this interesting question, we have to deal with the issue of what makes your business card a powerful instrument of business. We are explaining below six cardinal factors that make your business card quite effective in catching the eye of its receiver:
Use digital cards instead of paper-printed cards: To create a lasting impression on a future customer, you must prove you are modern and following the current trend of business process digitization. Gone are the days when, in the absence of digitization of cards, business owners exchanged paper-printed cards physically. But the arrival of the internet and digital technology in the realm of business has made a lot of difference. Today, people use e-cards to facilitate connections.
Pay Attention to Design: Your e-card must have aesthetic value. It should be designed in such a way that it attracts the eye of the receiver. The core value of a business platform will increase if you are exchanging nicely printed e-cards with thematic expressions of the goods and services offered by your company. This particular factor makes it essential that you create an e-card with a lot of aesthetic value. Mind you, the first impression is always the last impression.
Must Not Forget Brand Projection: Creating brand value for commodities or services is something that concerns all business owners. It is in this context that you must project your products and services and their respective brands. You win half of the marketing war if the brand designs and their captions can win the hearts of the customers. This necessitates that you emboss your brands on your e-card.
Your Digitised Card Must Be Informative: This is a strategic move that can help you a lot in making your presence felt in a highly competitive market. You must know that the very purpose of transmitting your e-visiting card can provide maximum information about your products, services, pricing, the promoter’s background, and about the company. Due to this reason, your digitized card should contain all vital information about you, including your contact address.
Brief Profiling of Products and Services: The digitized version of your card should carry details of all your products and services and pricing. But to instantly catch the eyes of your customers, you must include some punch lines about your products and services on the card. As soon as the receiver of your e-card looks at the brief and punch-line-based profiles of your services and products, the receiver will go for more detailed viewing later if they interest the future customer.
Color Combination: This is very important to make your e-card look different from other business cards, you must pay full attention to the factor of color combination. An aesthetically designed business card would be meaningful only when the colors were set properly. Your colors should neither be gaudy nor fade. The color combination must match the graphics and designs. In other words, you have to be quite color-conscious and use need-based colors depending on the nature of the services and products offered by your company.
These are the six most essential factors that you must keep in mind while creating your digitized business card.
Conclusion
To effectively make your presence felt by future customers and business associates, you have to act smart by exchanging digitally smart cards to prove that you are moving with the current trend of technology. This gives you the impression that you are digitally smart and don’t depend on the old way of exchanging or giving someone a paper-printed business card.
