Last updated: 21 July 2026

This Privacy Policy explains how Homformation.co.uk collects, uses, stores, and shares personal information.

Who We Are

Homformation.co.uk is an independent home and property publication owned and editorially led by Marcus Vance.

For data-protection purposes, the controller is:

Controller: [Marcus Vance]
Website: Homformation.co.uk
Email: homformation@gmail.com

The controller decides why and how personal information is used.

Change of Website Ownership

Homformation.co.uk was acquired by Marcus Vance from its previous owner, Nyla Rose.

As part of an acquisition, limited operational records may transfer to a new controller. Where personal information was transferred, it should continue to be used only for lawful and compatible purposes.

The ICO advises organisations involved in an acquisition to examine why information was originally collected, the lawful basis for transferring it, and whether the intended use has changed.

We do not use inherited contact information for a materially different purpose without an appropriate lawful basis.

Information We May Collect

Depending on how you use the website, we may collect:

Information You Provide

  • Your name

  • Email address

  • Company name

  • Website address

  • Message or enquiry

  • Correction request

  • Commercial proposal

  • Newsletter preferences

  • Information included in submitted documents

Please do not send sensitive personal, medical, financial, or identification information unless it is necessary and requested.

Information Collected Automatically

When you visit Homformation, technical systems may collect:

  • Internet Protocol address

  • Browser type

  • Device type

  • Operating system

  • Referral source

  • Pages viewed

  • Time and date of access

  • Approximate location

  • Cookie or device identifiers

  • Website interaction data

  • Security and error logs

Some information may qualify as personal data when it identifies or can be connected to an identifiable person.

How We Use Personal Information

We may use personal information to:

  • Respond to enquiries

  • Review correction requests

  • Manage editorial submissions

  • Consider commercial proposals

  • Operate and secure the website

  • Prevent spam, fraud, and misuse

  • Measure website performance

  • Understand how content is used

  • Manage advertising and affiliate links

  • Send requested communications

  • Comply with legal obligations

  • Establish or defend legal claims

  • Maintain business and editorial records

Lawful Bases

Depending on the activity, we may rely on:

Consent

We may rely on consent for optional analytics cookies, advertising cookies, newsletter subscriptions, or other activities where consent is appropriate.

You may withdraw consent at any time.

Legitimate Interests

We may process information where reasonably necessary to operate, protect, improve, and administer Homformation.

Examples include responding to ordinary enquiries, preventing fraud, maintaining security, analysing basic performance, and keeping appropriate editorial records.

We balance these interests against your rights and reasonable expectations.

Contract or Pre-Contractual Steps

We may use information when necessary to consider or fulfil a contract, partnership, advertising arrangement, or commissioned service.

Legal Obligation

We may retain or disclose information where necessary to comply with applicable law, regulation, court orders, tax requirements, or lawful regulatory requests.

Cookies and Similar Technologies

Homformation may use cookies or similar technologies.

Essential Cookies

Essential cookies support functions such as website security, consent settings, page delivery, and form operation.

These cookies may operate without optional consent where legally permitted.

Analytics and Advertising Cookies

Analytics or advertising technologies may measure visits, user behaviour, campaign performance, or advertising interactions.

Where consent is required, these technologies should not be activated until the visitor has made a valid choice.

ICO guidance states that website operators must explain relevant technologies and their purposes and, where required, obtain consent before storing or accessing information on a person’s device.

You can change your choices through:

Browser settings may also allow you to block or delete cookies. Blocking essential technologies may affect website functions.

Advertising and Affiliate Partners

Homformation may work with advertising networks, affiliate programmes, sponsored-content partners, or measurement providers.

These organisations may receive information about interactions with adverts or affiliate links, subject to consent requirements and their own privacy policies.

Homformation does not sell personal information as a standalone commercial product.

Who We May Share Information With

We may share limited personal information with service providers that help us operate the website, including:

  • Website hosting providers

  • Security and spam-prevention services

  • Analytics providers

  • Email and contact-form providers

  • Advertising networks

  • Affiliate platforms

  • Content-management and backup providers

  • Accountants and legal advisers

  • Contractors supporting website operations

  • Regulators, courts, or public authorities where legally required

Providers should receive only the information needed for their function.

International Transfers

Some website, analytics, email, advertising, or hosting providers may process information outside the United Kingdom.

Where a restricted international transfer occurs, we will rely on an applicable legal mechanism, such as UK adequacy regulations, an approved transfer agreement, or another permitted safeguard.

UK data-protection rules require appropriate protection where personal information is transferred to organisations outside the UK.

How Long We Keep Information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected.

Retention depends on:

  • The nature of the enquiry

  • Whether a business relationship exists

  • Legal and accounting requirements

  • Editorial recordkeeping needs

  • Security and fraud-prevention requirements

  • Whether a dispute or legal claim could arise

Contact enquiries are normally deleted when they are no longer required for correspondence, recordkeeping, or legal purposes.

Marketing information is retained until consent is withdrawn or the person unsubscribes. We may retain a minimal suppression record to prevent further marketing.

Technical and security records are retained only for a proportionate operational period.

The ICO does not prescribe one retention period for every organisation. Retention must reflect the purpose and necessity of the information.

Your Data-Protection Rights

Depending on the circumstances, you may have the right to:

  • Request access to your personal information

  • Request correction of inaccurate information

  • Request deletion

  • Request restriction of processing

  • Object to certain processing

  • Receive eligible information in a portable format

  • Withdraw consent

  • Complain to the Information Commissioner’s Office

Some rights are subject to legal conditions and exceptions.

To exercise a right, contact:

Email: homformation@gmail.com

We may ask for reasonable information to confirm your identity.

Further guidance is available from the Information Commissioner’s Office at https://ico.org.uk/for-the-public/.

Complaints

Please contact us first if you have concerns about how we use personal information.

You also have the right to complain to the Information Commissioner’s Office:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
United Kingdom

Website: https://ico.org.uk/make-a-complaint/

The ICO recommends that UK privacy notices tell people about their right to complain and provide the relevant supervisory authority’s details.

Data Security

We use reasonable administrative and technical measures designed to protect personal information.

However, no website, email service, or internet transmission can be guaranteed completely secure.

Please avoid sending confidential or highly sensitive information through an ordinary contact form.

Children’s Information

Homformation is intended for a general adult audience interested in homes and property.

We do not knowingly request personal information from children. A parent or guardian who believes a child has submitted personal information may contact us to request its review or deletion.

Third-Party Websites

Homformation contains links to external websites.

We do not control how third parties collect or use information. Their privacy policies apply when you visit their websites.

Changes to This Policy

We may update this Privacy Policy when our services, ownership details, technology, providers, or legal obligations change.

The latest version will appear on this page with its updated date.

Contact Us

For privacy questions or requests, contact:

Controller: Marcus Vance
Owner and Editorial Lead: Marcus Vance
Email: homformation@gmail.com
Website: Homformation.co.uk